Proof of Concept Summary - WAG™ Safeway Supermarkets National Recipe Contest
Safeway Supermarkets - one of North America's largest supermarket chains
Product Catalog Tracker TRM™ Total Relationship Management
Business Problem Solved
Create social interaction and buzz around the Safeway brand name
WAG™ Safeway Supermarkets National Recipe Contest - Proof of Concept
Create social buzz and continuous interaction around the Safeway brand name, Safeway Stores and the Safeway.com web site
Increase Safeway brand awareness and have people talking about Safeway
Many Safeway customers use social sites such as Facebook.
Safeway would like to have a site that continuously attracts people to its online shopping site and stores
Safeway wants people to think and talk about Safeway stores and the Safeway.com web site!
Designed to be a viral / social web application - The WAG™ Safeway Supermarkets National Recipe Contest Proof of Concept invites people to share their best recipes with the world!
The 10 most popular recipes win Safeway shopping cards ranging from $100 to $1,000
Each person can add as many recipes as they like and Invite their friends and family to try out and vote on their recipes
Each such person (Invitee) can in turn enter their own recipes and share them with their friends and family and so on, creating a viral invitation based social hub with thousands of recipes exchanged and being voted on
Users get to vote on each recipe by saying that they Like it. If they do, that recipe gets a point added to its total
Users get an email each time someone they know submits a recipe, each time someone Likes their recipe or reviews their recipe
Users are also notified via email each time any of their friends and relatives (their contacts) submit a recipe, as well as their contact's contacts (2 levels down, though it is configurable)
Each email contains a link back to the Safeway social site which encourages the user to go back and enter more content, vote on recipes, etc..
To qualify, each submitted recipe must be approved by Safeway moderators. Moderators have a view to review and approve or reject each recipe submission, with notifications going back to the submitters.
The requirements to qualify a recipe include:
A substantial submission of a recipe that makes sense.
Recipe submissions must specify the complete list of products sold at Safeway.com and in Safeway stores, that are required for the recipe. The WAG™ application allows and requires the submitter to lookup and specify these products using an online catalog.
People who want to try a recipe have the ability to click a prominent link on each recipe page titled: "Place all recipe ingredients on the online Shopping Cart", then they can check out and have the ingredients delivered to them.
All Contacts and their information, including the relationships between contacts, are managed by Total Relationship Management TRM™
User Management is automated and managed by Enterprise User Management EUM™
If the proof of concept is approved by Safeway and goes live, the WAG™ application can either run from the Safeway datacenter or from the cloud - Windows Azure or AWS